Whether you ride every day, or a few times a year, cycling is indeed a way of life. Cycling Australia's inaugural Bike & Lifestyle Show is coming to Sydney and Brisbane in 2011 to publicly showcase products and services across the entire cycling industry to assist your life on the bike. In fact, the Bike & Lifestyle Show will go 'beyond the wheel'.
Sydney's show is a three-day event - July 22-24 - which coincides with the final stages of world cycling's ultimate showcase, the Tour de France. On Friday 22nd July the Bike & Lifestyle Show will be open late into the night becoming the place to be to enjoy the thrilling Alpe d'Huez stage with your friends, broadcast live at show at the first-of-its-kind SBS Live Site.
Thus it's fitting that our premium partner is SBS. The network's commitment to cycling via its live broadcasts and flagship Cycling Central magazine program and website, is unrivalled in Australia. Its coverage of 'Le Tour' will be inclusive of events at the Sydney show, including the SBS Live Site.
Check out more at bikeshow.org.au
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